Too Haute Cowgirls Goes Live!
On Friday, we launched a new website for Colorado-based Too Haute Cowgirls, a company specializing in gourmet popcorn confections.
The owners of Too Haute Cowgirls, Amy Tarrant and Deanna Liebl, turned to us for help in designing a website that would express their vision. Both Tarrant and Liebl stressed the need for the design to reflect the Too Haute brand, with its distinctly Western flavor, and to make it easy and fun to navigate through the site, story, and – most importantly – the online store.
This popcorn is ridiculously good, living up to the Cowgirls’ motto of “Hellbent for Chocolate”. With flavors like Fistful of Fleur de Sel, The Good, The Bad & The Peanut Butter, Mutton Bustin Milk Chocolate and End of the Trail Mix we think that the Too Haute Cowgirls are going to do very well. Take some time to browse their website and get the whole story of these perfect popcorn confections.
The new website is powered by Shopify, a hosted shopping cart platform, that allows Too Haute staff to wrangle the aspects of the website that they need to, without jeopardizing the integrity of the site. The incredibly intuitive interface facilitates changes to content, allows for posting news items and notices, and is integrated with Mailchimp to ensure that the Cowgirls have a killer email marketing strategy. Also, the Too Haute Cowgirls website uses our new Shopify application called Chimpified, allowing for tight integration between Shopify and Mailchimp.
As with every website Terra Firma builds, Too Haute’s new site includes an enterprise-level analytics solution that can help the cowgirls understand how their clients are using their website, and make improvements. By measuring how clients are traversing through the site, and specifically tracking conversion goals, Too Haute Cowgirls and Terra Firma can work on an ongoing basis to evaluate and improve upon the website.
Published by Brian Getting on Saturday, February 20, 2010.
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