Balance Biodental Goes Live!
Terra Firma Design & Consulting is excited about the launch of a new website for Balance BioDental, a Newport-based dental practice in Newport, Oregon.
Dr. Anne H. Meyer, DDS, and her husband and office manager, Mike, approached us about developing a new brand and a website that would attract clients who are interested in a holistic, whole-body approach to dental services. Balance BioDental’s office is mercury-free and mercury-safe, and their mission is to share information about holistic dental wellness with their patients so that they may make informed choices about their dental health in the healthiest and friendliest environment possible.
Because of the emphasis that Dr. Meyer and her staff place on an integrative approach to dentistry, we knew that their brand should reflect the basic concepts of good health, well-being, respect for the environment, and the warmth inherent in a caring health-service practice. In a series of discovery sessions with the Meyers we were able to assess the core values of the dental practice and the core goals for the new brand and website, following up the sessions with research in the field of biological dentistry.
Nairne then set to work on the graphic design, and worked closely with the Meyers to create a vibrant, modern logo to support the Balance BioDental brand, along with stationery and business cards, supplementary images for the website, and additional support pieces. She helped the Meyers to craft strong, clear website content that defines the mission, explains Dr. Meyer’s philosophy and services, offers forms and resources for their clients, and presents financial options. Brian’s simple, clean website design incorporates elements of the new logo, integrates with the color scheme of the brand materials, and helps the visitor navigate easily around the site.
The Meyers can change the content of their website with the custom content management system built by Terra Firma. And, as with every website Terra Firma builds, Balance BioDental’s new site includes an enterprise-level analytics solution that can help the Meyers understand how their clients are using their website, and make improvements. By measuring how clients are traversing through the site, and specifically tracking conversion goals, Balance BioDental and Terra Firma can evaluate and improve the website on an ongoing basis.
Published by Brian Getting on Wednesday, February 24, 2010.
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